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Believe it or not, there is more to selling a home than just putting out ads. And as we delve deeper and deeper into this digital age, what used to be considered luxuries are now necessities to the marketing scheme of any successful real estate agent. Consider some of the traditional ways that real estate agents for years (generations?) have marketed their clients’ properties – and notice how each item is entirely passive.
· 1. Putting a sign outside the home, hoping a buyer will drive by.
· 2. Listing the property on major national websites or the local MLS with the expectation that an offer will be received eventually.
· 3. Hoping that other agents will notice the new listing and introduce it to their buyer clients.
· 4. Advertising the property in print publications, again with the expectation that a buyer will notice the listing.
As someone that wants to successfully sell their home, it’s important to ask yourself:
Do I want my agent to be passively marketing my house? Or is a proactive approach critical in today’s market?
Today, we live in a world where nearly everyone holds a smartphone (or tablet, laptop, notebook, book reader) and each provides an unlimited gateway to instant access of information. At the same time, we also live very much in a “here and now” world. Where there once may have been a charm of sorts to sit down and meet with your agent over coffee and discuss your needs prior to engaging in the standard forms of advertising – now, it’s a whole new ballgame.
Buyers are savvier than ever before and they too don’t have that much time on hands. So the first thing they do is jump online to shortlist locales, neighborhoods, school districts and other macro aspects of their home search. Next, they begin shortlisting on a more specialized level. They pare down specific neighborhoods, research about area restaurants, shopping, crime rates, amenities and other things. At this point in their search, most of them haven’t even engaged in a conversation with a real estate agent.
Now, ask yourself this question:
Would I rather be a seller hoping for a buyer to drive by and just happen to see the “open house” sign – or does it make more sense to position my property out there for buyers to find before they start shortlisting?
In fact, the real estate industry is fast changing and soon enough the only way to succeed in selling your home will be to reach far out and grab the business. In other words – you will have to make it happen yourself because it simply won’t happen on its own.
So the next time you find yourself asking an agent, your agent – or even one that you are thinking of hiring – what they will be doing to get your home sold, be sure that their answer shows they are proactive rather than stuck in yesteryear.
Carbutti & Co. Realtors Remains at the Forefront of Technology
This is where we come in. With the use of expert video technology as a standard approach, we accept nothing less than taking a proactive stance at marketing your property. Where some agents might host an open house to introduce a property on the market, we also provide an intimate look into the home with a video tour. Where you might see flat, one-dimensional photographs of a home “marketed” by others, our listings practically jump off the page and speak to buyers. Where buyers may expect to receive cold, impersonal emails – we take the time to communicate face-to-face, even if that means doing so online.
In the business of real estate, we know it is critical that we stay current with the times and with one look at our blog you will see that we take this very seriously. You can see examples of our video tours, subscribe to receive our bi-weekly education video communications or take a town tour to get a close look at some of the wonderful aspects of your community of choice. When it comes to selling a home, we utilize unique, custom communication tools catered to making buyers feel valued.
These are the very things that stand out. These are the tools that make buyers want to view our listings. These are the things that make our homes sell.
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To find out how we can help you get your home sold, call us today for a customized consultation so we can determine your needs and start working on it right away!
